LOTTO-JUMBO

LOTTO-JUMBO

THE HELL OF
THE NORTH

The Hell of the North. That is how the Dutch cyclist team from Lotto – Jumbo call the route Paris – Roubaix. This route is full of suffering, pain and emptiness, but finishing it is for every cyclist an achievement. It is a route that needs a lot of preparation and training. We were there to shoot those preparations. Together with Red Bull we made videos from 2 minutes max. They were posted online and shared on social media.

 

 

Concept Red Bull Production Kukeleku DOP Martijn de Vré Director Nick Hoedeman Edit Mathijs Kok Client Lotto-Jumbo Cycling, Red Bull

PARIS-
ROUBAIX

 

 

Concept Red Bull Production Kukeleku DOP Martijn de Vré Director Nick Hoedeman Edit Mathijs Kok Client Lotto-Jumbo Cycling, Red Bull