North Sails is the largest sailmaking company in the world. The brand stands for innovation and performance with a powerful design and aesthetics. Next to the men’s clothing line, they wanted to launch a women’s clothing line. Accept, the brand values were not suitable for a woman’s clothing line. Therefore North Sails wanted to rebrand their lines with a short film.
The video became a love story that transformed the brand, but it also respects the historical brand values. The video shows the new look and feel of the brand.
For us, this was an amazing project. We got to work with a great crew, filmed in beautiful surroundings and of course, we got to work with the hottest couple on the planet: Jay and Alexis. And come on, that’s something everyone would love.
Concept Bart de Braal Production Kukeleku Director Nick Hoedeman Camera Matemade Edit Mathijs Kok, Orly Nurany Client North Sails