They say Usain Bolt, also known as ‘The Lightning Bolt’, is the world’s fastest man. We don’t know if he really is, but he is definitely fast as hell!
As a runner Usain knows the struggle of listening to music and run at the same time. Therefore, Mr. Bolt brought a new headphone on the market, especially designed for runners. Creative Company Iris was asked to shoot the commercial. We were there to shoot the behind the scenes video.